Mission

A written declaration of an organization’s core purpose and focus that normally remains unchanged over time.

Properly crafted mission statements

  • serve as filters to separate what is important from what is not.
  • clearly state which markets will be served and how.
  • communicate a sense of intended direction to the entire organization.

A mission is different from a vision in that former is the cause and the latter is the effect. a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose.

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