A written declaration of an organization’s core purpose and focus that normally remains unchanged over time.
Properly crafted mission statements
- serve as filters to separate what is important from what is not.
- clearly state which markets will be served and how.
- communicate a sense of intended direction to the entire organization.
A mission is different from a vision in that former is the cause and the latter is the effect. a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose.
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